Personal Branding Photography

What is Personal Branding Photography?  

They are custom designed photos that convey your business style and values and help you reach your people through your website and online social channels.

You only get to make a first impression once, right?  So, it's important to not only make it a good one but to make it count.

Part of that is having confidence in your image and knowing there is 100% congruency with who you are in life and in business.  Personal Branding photography is all about helping you do exactly this.

These are the photos from my shoot with the inimitable Sharon Pakir.  Entrepreneur extraordinaire, business coach, speaker, dancer, mother and wife of 2.  Sharon is about to launch her new website and came to me for photography.

After speaking with Sharon to gain an understanding of her business and goals, I worked with a wardrobe stylist and hair and makeup artist to create a series of looks that captured Sharon's energy, strength, authenticity and leadership skills.  In other words, Sharon's personal brand.

Every detail was taken care of.   Justina, from Beyond Styling, visited Sharon at home to help put together each outfit from Sharon's own wardrobe for the shoot.  I scouted suitable locations that conveyed the look and feel we were after and Lyna from Makeup by Lyna was briefed along the way so she could match Sharon's hair and makeup to suit.  

The shoot itself was a lot of fun.  I'm a huge believer in preparation so that come the day of the shoot, we can all relax and have fun, enjoy the experience and get what we need without stress. 

And here are the results!  As the photographer, I am super happy with what we created and more importantly that Sharon loved her collection of photographs.

If you're someone who feels like your photos aren't really saying what you want them to about your personal brand and you're not sure what to do, then please get in touch here.

My team and I will help you create a collection of photographs that speak your brand and that you will love.

Product and Website Photography for P.E.T.A Pocket

I love working with entrepreneurs.  There is usually an incredible story behind their business and they often have a very clear vision of where they want to take it.   The products or services they offer are also really unique and so it's exciting for me to learn about them and then create images that showcase them best.  

A few weeks ago I was lucky enough to meet Peta, the woman who created the Personal Easy To Access (P.E.T.A) Pocket.  This pocket is designed to fit on crutches and carry your personals.  How genius.  As someone who was briefly on crutches once, how come no one had invented this until now???  Anyway, thanks to Peta anyone who finds themselves on crutches can maintain some of their independence by having a place to put their mobile phone, water bottle etc.  People on crutches everywhere, rejoice!

As you can imagine the story behind this product came about because Peta herself ended up on crutches after breaking her leg on a ski trip.  Ouch!  With her husband at work all day and kids in school, she found it hard to move around the house unassisted while she recovered.  She felt vulnerable not having her mobile phone with her in case she fell and needed to call someone for help.  If only her crutch had a little pocket to put her personals in...

Fast forward a year later, Peta is walking again and her amazing  invention is ready for the market!  With the website almost complete Peta called me because she needed quality professional photographs of her product to populate the business' website and social media accounts as well as for printed brochures.

I created a shoot plan with Peta over lunch after discussing some of her business' marketing strategies and coming up with ideas that would help showcase and sell the product.   Peta was very happy with my suggestions and so we booked the session in and spent a fun morning creating a collection of product photographs in my home based studio a week later.  

Now that her business' website is live, I'm thrilled to be able to share some of the images created for it.  I'm also excited to follow this story and look forward to seeing Peta's business grow!

If you are in business and need professional photographs for your website including headshots, then please get in touch here.  I'd love to learn about your business.

Brimbank Park Family Portraits

Hello and welcome to my first blog post about one of my most recent sessions!  Meet Lex, Tim and their gorgeous fur-baby Frankie. 

Lex, contacted me a couple of months ago after I had put the word out that I'd started doing family portraits.  She tentatively asked me if I would photograph her family even though she and her partner Tim, had a fur child and not a human child.  My response was of course...YES!  

Pets are family as far as I'm concerned.  They teach us so much about unconditional love and can turn any bad day into a good one with their unwavering loyalty that they absolutely deserve to be in family photos.

We organised a day and time for a consultation or meet and greet.  I always like to meet my clients in person beforehand.  This gives us both the opportunity to have a chat and get to know each other.  It also helps me understand the purpose behind the shoot, the style and feel we are going for and also how they would like their photographs presented whether it be a collection of matted prints in a folio box, wall art or album.  In this case Lex and Tim were interested in loose matted prints that could be kept and framed later.

For style and feel Lex and Tim wanted natural, candid photographs that captured the essence of their family.  I found out during our chat that they love taking Frankie for walks nearby at Brimbank Park.  My mind immediately started firing with ideas around this so I suggested we do their shoot there.  We then chatted about wardrobe and then set a date! 

Given I live in Mount Waverley,  I wasn't familiar with Brimbank Park at all.  So, shortly after our consultation I drove there to have a look around and find the perfect area for our session.  WOW.  I had no idea it was so HUGE!  After roaming around I eventually did find a spot where the light and background would be just right for the style and feel we were after and where it wouldn't be too crowded with other people.

We had so much fun during our session that the time just flew by!   I did have a bit of a plan going into it based on what had been discussed and what I was going for.   Essentially, I just walked the family through a series of what I call 'scenes' and captured moments as they unfolded naturally whilst still creating photographs that have an artistic/painterly feel to them.  

And here they are!   These are the photographs that Lex, Tim and Frankie loved and have chosen to be printed.



Would you like a family portrait session of your own?  I would love to hear from you!  

Please get in touch by contacting me here